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How to sell more EV cars

James Foster • Apr 22, 2024

How car dealers can turn the tide of lack lustre EV sales.

Interesting article in the Spectator tonight https://www.spectator.co.uk/article/desperate-manufacturers-are-struggling-to-shift-electric-cars/ on the day the Society of Motor Manufacturers and Traders (SMMT) posted on here about how well sales are going overall.


In the real world confidence is a dish that almost everything is based on however well-intentioned #liztruss was, her downfall was confidence amazingly #andrewbailey still retains the confidence of someone! The car market, sales of cars and residual values are a confidence play.


So what might be causing this lack of confidence apart from articles from the #press well in the case of diesel its tax and environment and with EV's its simple, early ones were frankly #sh*t the Volkswagen #i_die_3 is/was terrible, rushed and overpriced, the #ID4 is much better by comparison, #teslas are horrible like communism, we have one and I'd rather drive almost anything else bar the VW above. But there are some great one's Honda e, MG Motor UK Ltd 4, Porsche AG Taycan, Mercedes-Benz AG EQS, Hyundai Motor Company (현대자동차) Ioniq5. However, the bigger problem is charging, 10 Downing Street decided to go for volume over quality, if you look at #chargepointoperators you have those who have chased #slowcharging and those that have targeted #rapidcharging. In both cases, they have been hamstrung by poor grid connections and in the case of #slowcharging pitiful utilisation rates. Right now there are 2 or more #cpos at severe risk of failure because they and the government believed the hype that cars are idle 90% of the time. The problem is you need charge when you're moving not when you're stationary and mostly not on a motorway. Add to the fact we are all just blinking lazy and no one wants to wait 12 hours to fill their car. Home charging is probably the only #slowcharging use case that works, even then wouldn't you rather have #rapidchargingathome? (yes its absolutely possible!)


So what is the solution if you are Jim Farley Stellantis Carlos Tevares BMW Group Toyota Motor Corporation its what they have all been avoiding! The answer? Becoming the charging network, every one of them has 100's of sites, free of rents and acquisition costs to install great charging. ZPN Energy has the technology to enable these sites to deliver customer-facing #EV #charging. If you want to sell an EV make sure everyone can charge it, the best bit of doing this is it would cut the energy bills of the average #cardealership by up to 50% and deliver up to £1m of revenue for every 5 chargers. ROI per dealer 2-3 years and hit your targets! Win-win!  visit www.zpnenergy.com


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